Million Dollar Homepage - Selling pixels

I came across this site while browsing the Alexa movers and shakers the other week: http://www.milliondollarhomepage.com
This is a website by a British student trying to earn some extra cash, who has come up with a novel idea. He has set a one million pixel space in the page, and divided them into squares of 100. He then selling these blocks of 100 pixels for US$100 each. I looked at the site ages ago, and there were a few sales, but the site seems to have gone ballistic, with a high page rank and over $700000 worth of pixels sold. The pixels can be linked to the buyer's site, so it is actually quite a worthwile advertising prospect, especially considering the site is guaranteed to stay up for many years.

Of course, there are now a plethora of similar sites playing on the idea that have sprung up, but this is one internet marketing idea which will probably not work too well on a massive scale.

However, if anyone wants to buy pixels on this site, I will sell them for 50c each just send me an email. You can even buy my pixels separately if you wish.